Consumer Campaigns

In addition to the trade support that you will receive from our dedicated trade team, when working with Welsh Lamb, Welsh Beef or porc from Wales you will also benefit from our annual consumer campaigns.

Each year, Hybu Cig Cymru – Meat Promotion Wales (HCC) invests heavily in marketing and we run high-profile, fully integrated consumer campaigns, spanning both traditional and digital channels across the UK.

Our award-winning consumer marketing campaigns ensure that Welsh Lamb, Welsh Beef and porc from Wales are at the forefront of millions of target shoppers’ minds at key points when the product is in season.

Digital Marketing

In recent times, the HCC team have increasingly been growing their digital presence and targeting pre-identified and receptive online audiences with a clear call to action to visit stores and buy Welsh Lamb, Welsh Beef and pork from Wales. This has resulted in the ‘Uniquely Welsh’ campaign for Welsh Lamb that reached over 3million target consumers, the ‘Naturally Local’ campaign for Welsh Beef and ‘how far is our porc from your fork’ campaign for pork from Wales.

Press and PR

HCC has developed a strong brand identity for Welsh Lamb, Welsh Beef and pork from Wales, and proactively works with the press and media to disseminate the brands’ positive key messages of taste, sustainability and nutrition. We also work in partnership with with world leading chefs and food influencers on influencer marketing campaigns to further drive demand for the brands.