PGI & UK GI Status

Discover the benefits of stocking and working with PGI Welsh Lamb and PGI Welsh Beef

Protected Geographical Indication (PGI) and UK Geographical Indication (GI) marks ensure quality and traceability as well as a clear USP for the products. Crucially, by using the PGI logo and GI logos, our lamb and beef producers have the exclusive right to distinguish their products from those of competitors in the marketplace. PGI / GI recognition ultimately allows you to have confidence in the supply chain and for the consumer to associate with the specific character of the products. Full traceability isn’t just a claim; it’s an assurance, with all lambs being tagged and traceable back to individual producers.

There’s nothing quite like it

Wales’s unique climate and fertile landscape provide the perfect environment for rearing meat of this quality and taste. Lush grasses and wild herbs nourished by heavy rainfall provide much of the feed that infuses the meat with its superior Welsh flavour and exceptional texture. With limitless versatility and superior taste, Welsh Lamb and Welsh Beef is a firm favourite among home cooks, top chefs and food connoisseurs.

Create demand, increase sales