Hybu Cig Cymru – Meat Promotion Wales (HCC) has developed a strong brand identity for the Welsh Lamb and Welsh Beef brands. These brands are held in high esteem by today’s consumers and deliver across key purchase drivers including taste, trusted farming practices and environmentally friendly practices. The PGI / GI label alongside the Welsh Lamb and Welsh Beef logos reminds shoppers of their unique brand values, allowing you to sell them as premium products.

How we can support you.

We work with a range of retailers to support the Welsh Lamb and Welsh Beef brands in a variety of ways. We can work with you across thematic campaigns throughout the year, or provide fixture support in store to promote the brand.  Furthermore, in store tastings or demonstrations and attendance at events or conferences are all possible avenues for us to explore.

Retailers stocking the Welsh brands can also benefit from HCC’s fully integrated consumer campaign; to include, digital marketing, press and PR, brand ambassadors and influencer marketing, as well as TV advertising.

Get in touch today to discuss a tailor-made plan for you and your needs.